With 65 years as a leading Intimates manufacturer supplier, Gelmart is a partner to the world’s largest retailers. Led by distinguished industry veterans, Gelmart employs top notch design and product development, and utilizes best in class manufacturers with a vertical supply chain. Additionally, Gelmart has a proven track record of building and designing private label proprietary and licensed brands in the categories of Intimates, lounge and swim.
LIVELY, which Gelmart co-founded and incubated was acquired by Wacoal Holdings, out of Japan. LIVELY will continue to operate as a stand-alone company and Gelmart will continue to be its sole supply chain partner. Some remarks from LIVELY Founder and CEO, Michelle Cordiero Grant: "Wacoal's core values have a beautiful synergy with LIVELY’s, enabling us to come together, not just to take market share, but to also create market share. We are so proud to be joining such an incredible organization and look forward to the positive impact we can make together for our customers and communities around the world.”
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