At first, I extend my sincere gratitude to Allah the Almighty, who has given us the courage and strength to march towards success and glory since 1987. As we stepped into 27th years of operation, we feel proud to be regarded as the leading consumer electronics and home appliance company in the country.
From a very humble beginning with three employees, now directly and indirectly few thousand people are engaged in the business operation. We have achieved a continuous sales growth over the years and dedicatedly focused in improving and introducing better quality consumer electronics and home appliance products in Bangladesh. Most importantly we express our utmost gratitude and sincere thanks to all our patrons whose continuous support and patronage have made this company successful and with such encouragement company board and shareholders has invested into manufacturing concerns as well. The group has two more concerns into operations other than the parent company Butterfly Marketing Limited. Our TV assembly plant in Mawna, Gazipur (Butterfly Limited) is operational since 2012 and Air conditioner and Refrigerator plant (Butterfly Manufacturing Company Limited) in Bhaluka, Mymensingh are also operational since 2013. We have made these ventures successful with all the shareholders, investor, and bankers with the strong technical support from our long old Korean principal LG and Chinese principal & technical partner Hisense.
I thank to all the branch team whose relentless sales support has made it a leading company of the country. I also thank to all the stakeholders, employees of our Butterfly family whose sincerity and dedication over the years has accumulated its success in many fold.
Our country and its people have achieved a remarkable growth in many sectors in the recent past years. The country and the business community have much more to offer to the economic growth for which a stable political climate is necessary. All of us know that, right now we are passing through a difficult time. The business environment in which we operate still continues to be sluggish in the coming days. But we as business growth partner of the country want to be optimistic.
We promise to continue our focus on exploring new horizons, embanking new commitments, emphasizing the importance of acknowledging new challenges, thus new opportunities can be identified and hence can renew and reinforce our commitment to grow for the years ahead.
Let us All March towards further glory with hard work and dedication.
Butterfly at a Glance
‘Butterfly’ is the most prominent name in the country’s electronics scene. Since inception in 1987, the Group has been playing a pivotal role in shaping up the industry with a portfolio of trusted brands and an ever-growing distribution network. This combination enables Butterfly to reach out for customers from all walks to meet their needs of electronic goods. Butterfly owns the exclusive distribution rights to market LG products in Bangladesh since 1995. With the long-standing partnership, Butterfly has become synonymous to LG in Bangladesh. Other world-class brands like Hisense and Eco+ were added in its portfolio much later.
The successful business formula that the group follows is no secret to the customers today. A long-lasting partnership with selective world-class brands, a robust line of skilled staff, convenient retail locations around the country and predominantly, a vision to grow is what Butterfly operates around, with the motto – ‘Committed to Care’.
Today, Butterfly offers industry’s largest number of multi-product consumer durables through its retails, in 18 categories. This includes TVs, Refrigerators, Air Conditioners, Washing Machines, Microwave ovens and many more.
History
Butterfly Group’s first venture Butterfly Marketing Limited was founded in 1987. Having started with only 3 retail outlets, Butterfly was quick to create a strong place in the customers’ minds through its first successful product Butterfly sewing machine – a symbol of the ‘emerging middle class’ in the late 80s. In 1995, Butterfly went through a major rebranding initiative when LG came into the picture as an affiliate after awarding the company with its distribution rights. In the same year, the company was made into a public company with other major expansion taking place. Additionally, the company studied the purchase decision making process and payment behavior of various customer groups and found that a significant portion of the market aspires technological advancement in their daily life, yet unable to pay for it upfront. The hire-purchase scheme was well received with multiplying the customer base within a very short time. Since 2001 Butterfly has been maintaining the top position in consumer electronics in Bangladesh.
Having operated in the consumer electronics retailing for 25 years as Butterfly Marketing Ltd, the Group has opted for backward integration in 2012, through the inception of Butterfly Limited, Butterfly Manufacturing Ltd and Butterfly Industries Ltd. These state-of-the-art manufacturing facilities are established with the strategic alliance with LG and Hisense - two top performing global brands. A number of models for LED TVs, Refrigerators and Air Conditioners for these brands are produced at these facilities today.
More Details :www.butterfly-group.com
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